Strategic Planning and Direction

MAP™ - Marketing Action Planning – is Barrett-Wehlmann’s methodical and deliberate approach to strategic marketing. We draw on the skills and experiences of veteran marketers with varied industry backgrounds to formulate an approach to market that is on target with your business goals. Barrett-Wehlmann offers a full range of strategic thinking and consultation for businesses. At a high-level, we offer three ranges of services:

Level 1 – Communications Audit

This engagement is an assessment of specific tactical resources based on corporate communication objectives. Barrett-Wehlmann will review and assess the specific communications tools in which the client company wants an objective and professional evaluation of effectiveness for its intended purpose.

Level II – MAP-LITE™ Assessment

An engagement consisting of an assessment of marketing material based on communications objectives for a specific program or campaign or stated objective. Since most marketing happens in concert with other tools and activities, it is better to review materials in concert with how they interact together.

Level III –MAP™ Program

This is our most comprehensive strategic review and planning service consisting of an in depth, strategic review of all markets and communications and recommendations based on global business objectives. Our most comprehensive appraisal of marketing and communications looks at the company’s entire approach to marketing beginning with how business objectives are set and how the marketing department is involved in the process. We evaluate your marketing relative to market potential. We evaluate your brand and position relative to competition by gathering secondary research or performing primary research and understand how your company compares against important attributes. All data is synthesized into marketing recommendations that include detailed recommendations, plans and budgets and calendars.

Barrett-Wehlmann is a Houston strategic marketing firm specializing in business-to-business relationships. Comprised of veteran strategists and tacticians, the company’s capabilities range from developing detailed marketing and communications plans through implementing them with creative and effective programs – through a wide variety of different tactics, including advertising, direct marketing, collateral and brochures, corporate identity and branding, public relations, Web sites and more. Contact us for more information.