Corporate Identity and Branding

Many creative shops claim they do branding work. What they really offer is the ability to create a new logo and apply it to letterhead, stationery, signage, etc. Very similar to branding on a ranch, the job of branding is to identify the distinctive attributes and qualities that separate your product or service from the competition, and focus the company on representing those qualities.

Developing Corporate Identity is just a minor part of your overall branding. It’s important, but it’s just the first step. Everyone agrees that naming the baby is the fun. The real challenge comes with your approach to raising the baby – and it makes all the difference. In other words, defining the right message platforms that are true to your company, the consistency and manner in which you deliver those messages, and the connections you make with your internal and external audiences are all part of your branding.

The truth is, branding isn’t an exercise – it’s a discipline. Everything you do affects your brand.

Barrett-Wehlmann is a Houston-based strategic marketing communications, branding and corporate identity company specializing in business-to-business relationships. Comprised of veteran strategists and tacticians, the company’s capabilities range from developing detailed marketing and communications plans through implementing them with creative and effective programs – through a wide variety of different tactics, including advertising, direct marketing, collateral and brochures, corporate identity and branding, public relations, Web sites and more. Contact us for more information.